SEO - What Is It And Why Is It So Important For Ranking?

Search engine optimization, or SEO, is the process of improving the visibility of your website or webpage in search engine results pages (SERPs). The goal of SEO is to increase traffic to your site from search engines and to help visitors find exactly what they are looking for on your site, making it easier to convert them into customers and sales leads. 

With so many people using search engines such as Google, Bing, and Yahoo! to find what they need online, getting your business found through those channels is vital to its success.

 

What Is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is a set of practices designed to increase your rankings on search engines like Google. SEO helps ensure that your website appears at or near the top of SERPs, making it more likely that visitors will see and click on it. However, SEO doesn’t guarantee you’ll rank highly, and ranking well doesn’t always mean getting a lot of traffic. 

The best thing you can do for SEO provides quality content (i.e., relevant, useful information). Quality content naturally helps boost search rankings by drawing people to your site. But if you aren't getting clicks and traffic, there's no point in boosting your rankings if nobody is seeing what you're doing.

 

Top 10 Search Results

 

Any search engine optimization (SEO) professional will tell you that ranking on page one of a search engine is key. But how does it happen, and why does it matter so much? The short answer: because top 10 results get 60% of all clicks. 

That’s a whopping 3 out of every 5 people who perform a given search or way more than enough to make your business successful! Here are three major reasons why ranking on page one of Google or Bing is important for any type of business.

If you want to get onto the first page of Google, Bing, or Yahoo, you need to work on the SEO of your content.

 

Benefits of SEO

 

SEO improves your rankings on search engines and can help you generate a steady stream of highly-targeted traffic. The benefits of SEO are numerous. Not only will it boost your online presence, but it can also open up new revenue streams and increase customer engagement. In fact, companies that have an established SEO strategy see 60% more web traffic than those that don't! SEO doesn't take much time or effort to implement when done right, but its positive effects are lasting. 

With a solid foundation in place, you'll keep earning long after other types of marketing campaigns lose their punch. Businesses looking to strengthen their footing should focus on developing a comprehensive SEO strategy today! Here Fiver SEO Tips.

 

How to do SEO on your site

 

There are two main ways to do SEO on your site. If you’re not a web developer, it might be easier to outsource SEO, but if you’re more hands-on and have some experience, working with developers on your site, then here’s a step-by-step guide to getting started: 

First what exactly is SEO? 

On its most basic level, search engine optimization (SEO) is optimizing your website for Google searches. 

Second who should do SEO?: 

Anybody who owns a business or company can benefit from learning how to improve their ranking in search engines like Google, Yahoo!, Bing and others. 

Third, why should I care about SEO?: 

Search engine traffic makes up nearly 50% of all online traffic. Your customers use these search engines every day to find products and services they need, so making sure your site ranks high will help you reach new customers that you may not have been able to reach otherwise.

 Also Read: What is On-Page SEO?

Tools for improving your website's ranking on Google

 

Google PageSpeed Insights:

The PageSpeed insights tool from Google is a great way to see how fast your site loads and what you can do to make it load faster. As well as seeing a score out of 100 for your website, you’ll get suggestions for making your website load faster.

Google’s Mobile-Friendly Test: 

This handy little tool from Google will check if your website is mobile-friendly and indicate if any adjustments need to be made.

Screaming Frog SEO Spider Tool:

If you have a large website with thousands of pages, it may be difficult to find out which pages on your site are ranking in search engines or if they are linking back to other websites. With Screaming Frog SEO Spider Tool, you can quickly crawl through all of your URLs and analyze them in detail with no configuration required. 

The results show up right away in an easy-to-read report that includes all important metrics such as Domain Authority (DA), domain age, number of links per page, etc., along with some lesser-known metrics like external links found by redirect chains.